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TIME SQUARE

Bringing Genesis to Europe through Immersive Experience

Client

Hyundai - Genesis

Timeline

8 Weeks

Services

Creative Direction, 3D Modelling, Motion Graphics, Immersive video

Industry

Automotive

Overview

A bold launch with a clear message

A bold European launch for a bold new luxury brand.
Genesis approached BLUP Immersive to lead the creative direction for their entry into the European market. The goal was to create an unforgettable launch moment, blending high-impact visuals, immersive storytelling, and a cinematic event space that reflected the brand’s sophistication and innovation.

Project goals

What the client needed

  • Capture the spirit of European car culture through design and experience.
  • Build a 360° visual identity across physical and social platforms.
  • Ensure the activation connects emotionally with a culturally aware audience.

Our approach

From rough takes to refined vision

  • Designed a modular event environment powered by large-format digital screens and reactive motion graphics.
  • Created cinematic CG sequences that showcased Genesis design DNA in a visually striking way.
  • Built a seamless experience across social media, event visuals, and digital installations.

Key results

A campaign that delivered

Views across YouTube, Instagram, and TikTok in the first month
0 M+

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