GO BEYOND

CONNECT@STUDIOBLUP.COM

SIGNAL-LED CREATIVE COMPANY.
BUILT TO MOVE EARLIER.

A CREATIVE COMPANY.
BUILT TO KEEP BRANDS AHEAD OF WHAT’S NEXT.

Direct access to the generation shaping what’s next. We turn early signals into brand foundations, product launches, and real-world experiences engineered to lead.

MISSION 44

MISSION 44 RTF FUNDRAISER
Design Museum, London
Creative direction, experience, motion, spatial

Built a multi-zone immersive system to turn Mission 44’s fundraiser into a movement, combining storytelling, motion and physical installation across projection-mapped environments, a 1.5m LED cube and a 50ft narrative timeline.

A cultural experience designed to carry meaning beyond the room.

EMI X METALLICA

London (Outernet) + global
Creative direction, visual worlds

Designed and delivered a large-scale 8K digital takeover at Outernet London, translating the album launch into an immersive, screen-first visual system built for modern audiences.

A physical moment engineered for global reach.

HUGO BLUE

Global
Creative direction, digital design

Built and tested a mobile-first, scroll-led launch site shaped by real browsing behaviour, using motion, layered 3D elements and interaction to move luxury away from static, corporate conventions.

A digital launch designed to behave like culture, not a brochure.

NIKE AIR MAX FIRE LAUNCH

UK retail + digital rollout
Creative direction, content, motion

Built a launch system designed for speed using macro 3D scans, ASMR sound, and digital-first visuals to match drop culture and scroll-first behaviour.

Retail and digital activated as one moment.

MISSION 44

MISSION 44 – SILVERSTONE GP
Silverstone, UK
Creative direction, spatial design, storytelling

Designed a multi-room immersive journey for Mission 44’s Silverstone takeover, blending narrative, technology and physical installation to transform a hospitality moment into an emotional experience.

Purpose-led storytelling, built for live audiences.

GENESIS

European launch
Creative direction, 3D, motion

Designed a high-impact launch system introducing Genesis to Europe, using cinematic CG, immersive screens, and modular environments to translate the brand’s luxury design language into a confident market entry.

Digital and physical connected as one cohesive moment.

EMI AITCH ALBUM LAUNCH

UK
Creative direction, motion

Designed a high-impact launch system for Aitch’s debut album, using bold 3D motion and digital-first assets to cut through across platforms and retail placements.

Built for scale, speed and repeat visibility.

KYLIE COSMETICS DIGITAL RETAIL

UK (Boots)
Strategy, creative direction, digital experience

Designed and tested a 3D AR-powered digital retail environment, transforming traditional e-commerce into an exploration-led beauty experience built around interaction and choice.

Digital retail designed to behave like a space, not a page.

JD SPORTS × NIKE

JD SPORTS × NIKE — AIR MAX 90
UK retail + digital
Creative direction, visual design, motion

Reimagined the Air Max 90 through a modern campaign system, balancing heritage and progression with motion-led assets, bold colour and iconic design cues across retail and digital channels.

An icon reintroduced for how audiences engage today.

KYLIE COSMETICS DIGITAL RETAIL

UK (Boots)
Strategy, creative direction, digital experience

Designed and tested a 3D AR-powered digital retail environment, transforming traditional e-commerce into an exploration-led beauty experience built around interaction and choice.

Digital retail designed to behave like a space, not a page.

PUMA NITRO

UK OOH rollout

Creative direction, 3D, motion

Designed a high-impact CGI campaign for the PUMA Nitro, building the sneaker entirely in 3D to craft a performance-led visual system engineered for large-scale OOH.

Macro renders, motion sequences, and technical detailing turned product innovation into a powerful launch statement.

Built to stop the scroll and dominate the street.