NIKE AIR MAX DAY: Celebrating a Classic Through Culture and Motion
BLUP reimagines Nike’s Air Max 90 legacy through design innovation, storytelling, and sound-led visual energy.
Client
NIKE
Timeline
6 Weeks
Services
Creative Direction, 3D Modelling, Motion Design
Industry
Fashion / Sportswear
Overview
Remixing an Icon through Culture and Design
For Air Max Day, BLUP partnered with Nike to celebrate the lasting legacy of the Air Max 90, reinterpreting a sneaker icon through design, motion, and cultural insight.
Research & Strategy
What the client needed
- We began by exploring the Air Max 90’s influence across generations and subcultures, from streetwear to sport and music. The goal was to understand its cultural weight and translate that heritage into a contemporary visual narrative. Our strategy focused on honouring the shoe’s design DNA while making it relevant to today’s audience.
Innovation
From rough takes to refined vision
- BLUP developed a motion-driven story that spotlighted the Air Max 90 as a cultural heavyweight. By combining 3D modelling, archival textures, and sound-led visuals, we brought new energy to a familiar form. Every frame fused nostalgia with modernity, reinforcing how the Air Max continues to define style decades on.
Impact
From rough takes to refined vision
- The campaign achieved strong engagement across Nike’s digital channels, reigniting enthusiasm among long-time fans and new audiences alike. It reasserted the Air Max 90’s position as a cultural icon, timeless, adaptable, and deeply connected to design innovation and self-expression.
Key results
A campaign that delivered
Views across YouTube, Instagram, and TikTok in the first month
0
M+
